OLX Mall

Created to introduce OLX Mall during the platform’s landmark expansion, this 30-second spot reimagines online shopping as an effortless city-wide treasure hunt. Dynamic steadicam moves follow a series of diverse shoppers who “tap, swipe, and receive” everything from tech gadgets to fashion finds, all delivered in signature OLX purple boxes. Punchy motion-graphics map purchases to real-time deliveries, while an upbeat score builds excitement for the new one-stop marketplace. The commercial anchored a $150 million merger-phase marketing push, driving early user acquisition and positioning OLX Mall as Pakistan’s go-to destination for secure, end-to-end e-commerce.